Learning Center

Designed for increased production, this system includes a 6 RPM AC gearmotor, V-upright support, 4 lure vises, and 6 pin…

When making custom baits and lures it is ideal to have a final coat that will look finished and last.…

Roger Seiders demonstrates how to apply two coats of Flex Coat Rod Wrapping Finish on a 7' medium lite spinning…

We focus on the Flex Coat Self Adjusting Chuck and Slip Clutch, demonstrating various tips to get rod builders out…

You know, there is nothing like the feel of a quality rod blank. Now, with the smaller, lightweight micro guides,…

For over 10 years John Cates has been making rod building videos with Flex Coat and Roger Seiders. Now John…

This video features a short biography of big offshore rod builder, Pat Brian. His unique rod trading stradegy for fishing…

Roger Seiders, President of Flex Coat Co., walks you through the steps, tips and tricks of how we build a…

Roger Seiders, President of Flex Coat, shows you his techniques on how to make a fighting butt for a custom…

Roger Seiders, President of Flex Coat, shows you his techniques on how to build a recessed hood for a custom…

Roger Seiders, president of Flex Coat, shows you some great tips and tricks for mixing and applying epoxy glues.

Roger Seiders, president of Flex Coat, demonstrates an unusual but highly effective technique to install tip tops on fishing rods.