Instructional Videos

Flex Coat Variable Speed DC Motors for Custom Rod Building
Flex Coat Variable Speed DC Motors for Custom Rod Building
This powerful DC gearmotor comes with a variable speed control and off switch, precision manufactured slip clutch, and self adjusting chuck. Adjust the speed between 40 to 200 RPMs to... Read more...
Flex Coat Dual Control Rod Wrapping and Finishing Motor
Flex Coat Dual Control Rod Wrapping and Finishing Motor
Dual control means dual purpose with multiple features to get the job done like a Pro. Features include the powerful DC motor & gearbox, 24 volt variable speed control, reversal... Read more...
Flex Coat Rod Building - Finish Application Wave Technique
Flex Coat Rod Building - Finish Application Wave Technique
Roger uses a rotational technique to keep the excess finish that builds up on the underside of the brush working for him in the desired direction by building up a... Read more...
Flex Coat DC777 Power Wrapper and Finisher
Flex Coat DC777 Power Wrapper and Finisher
It’s a Game Changer. Finally, ultimate control, dual-purpose, and unmatched ergonomics in one machine. The star of the show is the Dual Control Wrapping/Finishing Motor that is variable speed (40-420RPM),... Read more...
Installing a Pre-shaped Cork Casting Grip
Installing a Pre-shaped Cork Casting Grip
In this video, Roger Seiders walks you through the ins and outs of a pre-shaped cork casting grip. Whether you have power tools or simple hand tools, its possible with... Read more...
Flex Coat Lure Drum
Flex Coat Lure Drum
Designed for increased production, this system includes a 6 RPM AC gearmotor, V-upright support, 4 lure vises, and 6 pin clips. The Lure Drum’s foam disks are pre-drilled with 12... Read more...
Working with Lure Epoxy Gel Coat and Iridescent Crystals
Working with Lure Epoxy Gel Coat and Iridescent Crystals
When making custom baits and lures it is ideal to have a final coat that will look finished and last. Creating a custom paint job and color combination is great,... Read more...
Applying Flex Coat Rod Wrapping Finish
Applying Flex Coat Rod Wrapping Finish
Roger Seiders demonstrates how to apply two coats of Flex Coat Rod Wrapping Finish on a 7′ medium lite spinning rod. Working on the FM200 Finishing Machine makes this final... Read more...
Self Adjusting Chuck & Slip Clutch
Self Adjusting Chuck & Slip Clutch
We focus on the Flex Coat Self Adjusting Chuck and Slip Clutch, demonstrating various tips to get rod builders out of tight jams when working with wrapping, finishing, and drying... Read more...
Tying a Locking Wrap on Micro Guides
Tying a Locking Wrap on Micro Guides
You know, there is nothing like the feel of a quality rod blank. Now, with the smaller, lightweight micro guides, you can have a rod that feels just as good... Read more...
Tools, Tips, & Tricks
Tools, Tips, & Tricks
For over 10 years John Cates has been making rod building videos with Flex Coat and Roger Seiders. Now John steps in front of the camera to unveil some of... Read more...
Flex Coat Final Coat on Big Offshore Rods featuring Pat Brian
Flex Coat Final Coat on Big Offshore Rods featuring Pat Brian
This video features a short biography of big offshore rod builder, Pat Brian. His unique rod trading stradegy for fishing trips all over the world is not for everyone, but... Read more...